Answering Why: Unleashing Passion, Purpose, and Performance in Younger Generations Mark Perna, Founder and CEO, TFS


As a noted expert on Generations Y and Z, Mark has devoted his career to empowering educators and employers to unleash the tremendous potential of today’s young people, both in the classroom and on the job. After successfully parenting two Millennials as a single father, Mark has become a passionate advocate for bridging the generational divides that are contributing to America’s profound skills gap.

Mark has published numerous articles in national publications as a recognized voice in student engagement and success. His first book, Answering Why: Unleashing Passion, Purpose, and Performance in Younger Generations, was written to help parents, employers, and educators understand Generations Y and Z and inspire them to greater performance in all areas of life.

Mark Perna is the founder and CEO of TFS in Cleveland, Ohio, a full-service strategic consulting firm. Completely dedicated to workforce development and education, the TFS team is passionate about partnering with schools, districts, businesses, and state organizations of all sizes to help them experience significant gains in enrollment, retention and performance rates.